What is the Golden Circle that captivates and ignites passion? How can we practice it?
The Golden Circle consists of three concentric circles: what to do, how to do it, and why. This seemingly simple structure aligns perfectly with how the human brain processes information and emotions. The core “why” is what resonates most deeply and creates powerful connections, but it’s also the most challenging part to articulate clearly in words.
No matter how impressive, delving into the “what to do” and “how to do it” can be replaced.
The “why” is the key to evoking deeper emotions and rallying shared values.
Sinek discovered that most people tend to start with the more clear-cut tasks and leave the vaguer and more indescribable ones for last. As a result, we easily become so caught up in the “what to do” and “how to do it” on the outer layers of the Golden Circle that we forget the “why.” However, the people and companies that create industry-changing innovations and stand the test of time think and act in exactly the opposite way: they all start from the core “why.” A clear “why” can sustain passion and serve as a sieve for decision-making, helping us clarify our goals, find allies, and create extraordinary things.
How to Lead a Team Using the Golden Circle Method
Clearly communicating your why is key to rallying a team that will work with you to achieve your vision.
The Golden Circle theoretical framework isn’t limited to individuals; it can be developed into a three-dimensional golden triangle, a perfect blueprint for an organizational structure. The top layer, the why, represents the organization’s founders or decision-makers, who grasp the organization’s original purpose and beliefs. The middle layer, the how, typically represents inspired mid- and senior-level managers. And the bottom layer, the what, represents the executive team, who implement the organization’s beliefs. By examining the Golden Circle layer by layer, you can immediately identify the challenges facing your organization, from talent selection and succession, internal and external communication, to shaping corporate culture.
In this world, there are leaders and leaders. Leaders hold power, while true leaders inspire people.
This book is dedicated to leaders who aspire to inspire others, and to you who hope to find inspiring leaders.
From now on, let’s ask the question: why!
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